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BUILDING YOUR BOOK OF BUSINESS –
REAL ESTATE BROKERS CLASS | COMMERCIAL BROKERS CLASS
3 Clock Credits Hours | Fee: $35
How to develop and maintain relationships within your book of business
• Understanding the fundamentals of a career in sales and the two phases of a professional sales
career: the rules, why this works; establishing expectations.
• Understanding the importance of maintaining quality relationships within your clientele base;
putting their needs first, every time; all the time.
• Defining and understanding current database analysis.
• Time management and scheduling – further refinement of the plan and potential challenges
• The plan: current database analysis and return, how to develop and maintain relationships
within your book of business, and the need for consistency.
THE BRAND, THE MYTH, AND THE LEGEND AND 5 STEPS TO CRACK THE CODE OF
SOCIAL MEDIA – REAL ESTATE BROKERS
3 Clock Credits Hours | Fee: $30
• How to “brand” yourself online – the “myth” of online copyright, and how to make your posts
legendary. When it comes to being a Realtor, personal branding is extremely important. The
truth is, it can make or break your career.
• After all, it’s not just houses that you’re selling: you are also selling you, your personality, your
skill set and your negotiating power.
• The BONUS to this class is the 5 steps to crack the code of social media marketing.
• Identify your passions and inspire to educate. Friends first, then build rapport, which will equal a
trusting relationship. And much more!
CORE CURRICULUM
3 Clock Credits Hours | Fee: $30
Class focuses on 10 Major Sections that impact Real Estate Business. Required course for every
real estate broker renewal every 2 years
• Legal updates
• Agency duties
• REO sales and forms
• Advertising and social media
• Fair housing and anti-discrimination
• Multiple offers
• Assistant requirements
• Current issues
• Property management
• Trust accounts
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